The Pipeline, 2nd Edition: What Others Are Saying

(the second edition of The Pipeline: A Picture of Homebuilding Production© was published in January 2016)

The Pipeline 2nd Edition Book Cover (VBW)

“In his second edition of The Pipeline: A Picture of Homebuilding Production© , Fletcher L. Groves III provides another invaluable tool to those who manage a home building production business.  Combining his in-depth experience in the construction industry with a passion for its business aspects, Fletcher describes practical guidelines for improving the velocity side of the ROA.  Fletcher recognizes that this is the best way a homebuilder can achieve what he calls ‘competitive separation’.

The Pipeline: A Picture of Homebuilding Production© Second Edition is a ‘must-read’ for all of those home builders that are determined not just to survive, but to thrive.”  (Carlos Alvarez, President, Alvarez Construction, Baton Rouge, Louisiana)


“Be prepared to dog-ear and highlight.  Fantastic book chocked full of practical, useful strategies for a production home builder.  It’s like a mini MBA for the home building professional.  I returned today to purchase another copy for a friend who is the most veracious student of the industry I know… I’m sure he’ll love it.”  (David Keller, Keller CDD, LLC, Construction Design Documents for Architecture and Engineering, Orlando, FL)


The Pipeline: A Picture of Homebuilding Production©, Second Edition, is the latest in Fletcher Groves’ collection of work that uses real examples and lessons learned to educate the reader on the application of principles and disciplines needed to successfully manage a homebuilding production system.

“The story contains a revised Pipeline game™ that simulates the risks and rewards based on the decisions a company can make when navigating through the ever changing environment in which decisions are made. The updated game is more representative of a homebuilding operation in today’s marketplace and it’s worth the purchase. This book is a must-read and it will have a significant impact throughout your entire organization.

“This book is worth the purchase and it will have a positive influence on how your company moves forward.” (Jeff Kornblau, Vice President, Land Acquisition, Eagle Construction of VA, LLC, Glen Allen, Virginia)


The Pipeline: A Picture of Homebuilding Production©, 2nd Edition, published earlier this month contains revisions to the Pipeline game™ that (a) introduces a shorter game with an operating statement that is a better reflection of a homebuilding operation, and (b) compares an integrated building model to an outsourced building model.

“The clarification of terms to those that are more familiar to the traditional homebuilder makes the game both more interesting and easier for participating in the process.  As with most simulations, being able to compare the game to the day-to-day reality of the operations within a traditional homebuilder provides ‘experiential’ understanding of the process and the results.

“Definitely a worthwhile read and exercise for increasing understanding, if you are intending to continue to improve your homebuilding operation.”  (Hoyt G. Lowder, HGB & Associates, LLC, Tampa, Florida;  former Director, FMI Corporation)


The Pipeline: A Picture of Homebuilding Production tells the story of how RB Builders learned the principles of homebuilding production in the turbulent years following the end of the period known as the “Age of Homebuilder Entitlement”.  It is a story told in the exchanges of dialog between team members, senior management, and RB Builders’ trusted, results-based advisor/partner.

The result is a deep understanding of a production system with an enduring visual image, the elements of which are crafted to the specific conditions, requirements, and parameters of the homebuilding industry, and a realization that improving performance on the velocity side of the ROA equation is the best path a homebuilder has to achieving sustainable competitive separation.

The Pipeline is about the specific application of underlying principles and disciplines of production that are universal – physics rooted in the laws that govern all production systems.  The book is about using the tools that work for homebuilding production, without regard to the consulting religion from which they come.

The Pipeline makes the connection between operating performance and business outcomes.

Next:  The Pipeline, 2nd Edition:  More of What Others Are Saying


The Pipeline: A Picture of Homebuilding Production©, Second Edition is available through the publisher’s bookstore, and from any of the main booksellers (,, or

It is always carried in-stock on