The Pipeline: What Others Are Saying.

(Reviews and Recommendations on The Pipeline:  A Picture of Homebuilding Production, now available on,, the publisher website (, and the author website (


“Other industries have been executing on improving business productivity, predictability, and profitability for years, with little of that learning making it to the homebuilding industry.  When I was introduced to Fletcher Groves over a decade ago, he was one of the few who could introduce us to this thinking, and what he shared with us has become part of our culture, part of who we are.

“With The Pipeline, Fletcher has made it even easier to understand these ideas, taking a great body of knowledge and transforming it into a story directly applicable to homebuilding.  You quickly get the perspective you need to secure a strong and defendable future for your business.

“If you want do more than survive in this business, read this book.”

Robert Bowman, President, Charter Homes & Neighborhoods;  Charter Homes & Neighborhoods earned the 2013 GOLD National Housing Quality Award


“We would recommend The Pipeline:  A Picture of Homebuilding Production to anyone just entering the homebuilding industry, or industry veterans that have been building homes for decades.  The story of RB Builders breaks down the important drivers of profitability and return on investment into simple-to-understand components that can be influenced everyday by team members.

“Over the past decade, incorporating the concepts that Fletcher depicted in the narrative of RB Builders, Jagoe Homes has not only been able to survive the recession, but to strengthen our position in the marketplace and increase our profitability and return on investment.

“The Pipeline:  A Picture of Homebuilding Production will provide its readers with the same tools and concepts that Fletcher helped us with at Jagoe Homes to improve our business results.”

Scott and Brad Jagoe, Jagoe Homes Inc., Owensboro, KY;  Jagoe Homes was named 2010 Builder of The Year by Professional Builder


The Pipeline is a great way for me to have all the concepts you have taught me over the last 20 years.  The book is the next best thing to having you in our shop coaching. I have read about every book that claims to cover Homebuilding, and none have had the impact that your book will.  It is a reference that I will look to time after time.

“The mindset you provoke needs to be adopted by our country’s leaders!”

Robert H. (Bud) Ohly, President, Eagle Construction of Virginia, LLC, Richmond, VA


“Homebuilding books are often dry and uneventful. This one (thank goodness) reads more like a story, yet is still full of valuable information.  Groves knows his stuff.  I REALLY enjoyed it, and now my head is filled with ideas on how to attack some of our processes better… Time to go to work – worth the purchase!”

Leslie M. Day, President, Inland Homebuilding Group, Inc., Tampa, FL


“All homebuilders focus on margin.  It’s what we think about.  It’s what we benchmark about with other builders:  ‘What did you sell that house for?  How much did you pay for that lot?  What were your construction costs per sq. ft.?’  What we need is the ability to more-fully understand the relationship between margin and velocity, as the co-determinants of economic return.

“In The Pipeline:  A Picture of Homebuilding Production, Fletcher clearly explains how business outcomes are maximized, not simply by controlling and extracting maximum value from its direct variable costs – by increasing margin – but, also by leveraging the indirect, non-variable costs that represent the internal resources associated with its overhead, exploiting the external resources associated with its suppliers and subcontractors, and limiting the amount of work-in-process.

“Together, it is those last three efforts, together with managing production as a system, that determine the utilization of production capacity.

“That is what increases velocity.“

Ben Walters, Chief Operating Officer, Tennessee, Dock Street Communities, Inc.


“First, congratulations on producing a powerful and engaging book that can have significant impact on the homebuilding industry.  Second, the book holds the keys to systematic and continuous improvement within any industry.  And, your shaping of the environment for the production homebuilder makes the discovery even more relevant.  Third, you have captured what you set out to do.

“And, the conclusion of The Pipeline is beautiful in its simplicity:  Discipline, Context, Perspective.  Improving business performance boils down to getting the job done – viewing the issue, sustaining the effort, and getting the results – in three critical dimensions.”

Hoyt G. Lowder, HGB & Associates, LLC, Tampa, FL (former Director at FMI Corporation)


“In writing The Pipeline, Fletcher has integrated what he has learned as a banker, homebuilder, process engineer and consultant in a variety of fields to create a practical (but interesting and amusing) handbook for homebuilders.  Moreover, the approach and lessons drawn from a variety of relevant process and quality sources make this book a meaningful resource for any business that has a variety of processes, moving parts and dependencies crying for definition and management.

The Pipeline should also become a textbook for any building construction student and a resource for others engaged in the struggle for the definition of quality in business.  Again, my congratulations on a brilliant work.”

Kent Steen, Vice President – Marketing/Sales, Bitrage NOVIS Corporation


“Although I am not from the homebuilding profession, I found The Pipeline to be instructional, informative, easy to read, and thoroughly entertaining.  The dialog was believable, crisp, and to-the-point.  I’m impressed with Fletcher’s facility with words and the style he employed – like The Goal and The Challenge, two of my favorite books.  Fletcher is a natural writer.  The Pipeline was easier for me to read (than The Goal and The Challenge) because Fletcher used job titles rather that a person’s given name.  I did not have to stop and think what function the individual performed.  Fletcher cleverly summarized the key concepts of each preceding chapter before introducing the new.

“I liked the erasable board and flipchart use of the intrepid, results-based consultant, as she documented key concepts and then referred back to them when necessary.  I think using the CEO character to introduce, support, confirm, and explain – as necessary – company policy and direction, was a stroke of genius.  We all benefit greatly when we can understand how the big boss thinks.  That understanding provides immeasurable guidance to subordinate day-to-day choices.

“For me, a logistics professional and a practitioner in continuous process improvement, Chapter V: Production Processes was spot on.  The discussions regarding systems, processes, variation, waste, Theory of Constraints, bottlenecks, buffers, pull v. push, balanced capacity v. unbalanced capacity, and etc. were important, striking, and remarkable.  True genius, in my humble opinion!

“For those of you in the homebuilding profession, The Pipeline is a must read.  For those of us in other professions, The Pipeline is an informative, thought-provoking, and fascinating work that helps us understand how a successful homebuilding company can improve to be best-in-class.  There are many lessons that the reader can borrow from RB Builders and apply to his/her situation.”

Joe Kinsey, President, Operating Results, Inc., Orange Park, FL


The Pipeline:  A Picture of Homebuilding Production tells the story of how RB Builders learned the principles of homebuilding production in the turbulent years following the end of the period known as the “Age of Homebuilder Entitlement”.  It is a story told in the exchanges of dialog between team members, senior management, and RB Builders’ trusted, results-based advisor/partner.

The result is a deep understanding of a production system with an enduring visual image, the elements of which are crafted to the specific conditions, requirements, and parameters of the homebuilding industry, and a realization that improving performance on the velocity side of the ROA equation is the best path a homebuilder has to achieving sustainable competitive separation.

The Pipeline is about the specific application of underlying principles and disciplines of production that are universal – physics rooted in the laws that govern all production systems.  The book is about using the tools that work for homebuilding production, without regard to the consulting religion from which they come.  The Pipeline makes the connection between operating performance and business outcomes.